Get better results from your SEO vendor.
A free 6-video course to help you manage your SEO vendor, hold them accountable, and steer the work toward results.
No SEO knowledge required.
WHO THIS IS FOR
For the person paying the SEO bill.
01
Business owners
Spending $5k–$100k a month on SEO
02
CMOs
Responsible for SEO vendor results
03
Marketing leaders
Who need better SEO vendor accountability
04
SEO buyers
Who want more from the relationship
Stop hoping your SEO works. Start knowing what your vendor is doing.
You don’t need to learn SEO. You need a simple way to manage the people doing it.
WITHOUT A PLAN
Flying blind
- Vendor calls where you nod along and hope
- Reports you can’t easily interpret or verify
- No clear link between what’s delivered and what you pay for
No accountability
- No framework for what to ask or when to push back
- No way to separate real progress from busywork
WITH THE FREE FRAMEWORK
Clarity and confidence
- Workbooks to track deliverables, timelines, and outcomes
- Vendor-call agendas with the questions that matter
Better performance
- A more accountable vendor relationship
- A clearer way to steer the work toward results
HOW IT WORKS
Three steps to a better SEO vendor relationship
- STEP 1Watch the course
Learn the system
Six short videos covering the core system for managing your SEO vendor.
Watch the course - STEP 2Use the workbooks
Take them into your vendor meetings
Four ready-to-use workbooks and checklists to help you review the work and know what to ask.
See the workbooks - STEP 3Run it every month
Manage. Measure. Steer.
Use the system every month to hold your vendor accountable and keep the work focused on results.
Start the system
20 mins
About the time it takes to drink your coffee
4
Practical workbooks
6
Short videos
INSIDE THE COURSE · 6 VIDEOS
Manage your SEO vendor. Get better results.
Six short videos and four practical workbooks to help you review the work, ask better questions, and hold your vendor accountable. Open a video to see what it covers.
01Manage your SEO vendor like a pro
4 min
The monthly system for managing your vendor — what to ask for and what to check.
02Track and influence vendor performance
3 min
The three monthly documents that help you manage the work and improve performance.
03Hold your SEO vendor accountable
4 min
How to assess the work, challenge the results, and know whether your investment is paying off.
04Read your vendor’s monthly report
3 min
What the numbers mean, which ones matter, and which ones are there to look busy.
05Run the monthly vendor call
3 min
A simple agenda that keeps the call on results instead of activity.
06Know when to move on
3 min
The signs a vendor isn’t working out, and how to make the switch without losing ground.
Ready to manage your SEO vendor properly? Start the free course. Get the tools. Take them into your next vendor meeting.
Get Free Course
THE FREE BOOK
Want the bigger picture?
The book covers the entire SEO buyer journey — investing, hiring, proposals, contracts, managing, accountability, and knowing when to move on.
Free · 25chapters · written for SEO buyers