Paying for SEO
Paying for SEO
View the sample report
The Search Investment Monitor

Know what your search investment is producing, every month.

We set up the tracking, monitor your search activity, review what is happening, and show you where your investment is producing results and where potential customers are being lost.

You get a plain-English monthly report with the findings and recommendations you can take straight to your SEO vendor.

View the sample reportSee exactly what you’d receive each month. No setup. No sales call.

Law Associates· Monthly search investment report

January · reviewed by our teamDownload PDF

  • Google · 128
  • Bing · 9
  • ChatGPT · 7
  • Gemini · 5
  • Perplexity · 4
  • Claude · 3
  • Copilot · 2
Leads from Google
128
+16.8% vs last month
Non-branded leads
71
+22.4% vs last month
Branded leads
57
+3.6% vs last month
Avg lead value
$4.2k
−2.1% vs last month

01 · SEARCH → LEAD

Which searches produced leads?

SEARCHES4,120PAGE VIEWS3,780VISITS2,940REACHED FORM360LEADS128

Searches that produced leads

SearchTypeLeads
personal injury lawyer near meEntrance /personal-injury-lawyer → Contact formNon-branded31
Glaw associatesEntrance / → Click-to-callBranded27
bcar accident attorneyEntrance /car-accident-attorney → Contact formNon-branded18
Plaw associates reviewsEntrance /reviews → Click-to-callBranded14
slip and fall lawyerEntrance /slip-and-fall-lawyer → Contact formNon-branded11
✦truck accident lawyer dallasEntrance /truck-accident-lawyer → Case evaluation formNon-branded8
law associates dallasEntrance /locations/dallas → Click-to-callBranded7
Cwrongful death attorney near meEntrance /wrongful-death-attorney → Contact formNon-branded6
law associates phone numberEntrance /contact → Click-to-callBranded5
©medical malpractice lawyer fort worthEntrance /medical-malpractice-lawyer → Contact formNon-branded4

Branded vs non-branded, by month

AugSepOctNovDecJan

Non-branded 71Branded 57

Leads by location

  1. Dallas, TX46
  2. Fort Worth, TX24
  3. Plano, TX17
  4. Arlington, TX13
  5. Irving, TX9
  6. Other19

Dallas produced 36% of leads. Fort Worth is growing fastest, up 9 on last month.

02 · CLICK-TO-CALL

How many leads called instead?

37%
Click-to-call
47
Form
81
From mobile
91%
Avg call length
3m 40s
Missed calls
6

Calls are tracked back to the search and page that produced them, same as forms.

03 · LEAD → CUSTOMER

Which leads produced value?

  1. Leads128
  2. Consultations54
  3. Retained22
Avg lead value
$4k
Retained value
$92k

04 · WHERE LEADS ARE LOST

Funnel leak at the form

Reached form
360
Submitted
81
Abandoned
279

Missed opportunity: 279 potential leads, worth up to $1.17M at your average lead value.

05 · WHY THEY DON’T CONVERT

What’s getting in the way?

Heatmap · contact form on mobile

Recordings
212
Rage clicks
41
Time on form
48s

Recordings show visitors stalling at the 9-field form and rage-clicking the unlinked phone number.

06 · DID THE FIX WORK?

Did the change actually help?

BEFOREFIX · DEC 2
Before
28%
After
41%

Form completion rate, four weeks either side of adding click-to-call on Dec 2.

07 · WHAT TO DO NEXT

Six things to take to your vendor

  1. 1.Shorten the contact form from 9 fields to 4.
  2. 2.Add click-to-call above the fold on mobile.
  3. 3.Fix the 3.8s load time on the car accident page.
  4. 4.Add practice-area FAQs to the personal injury page.
  5. 5.Put the phone number in the site header.
  6. 6.Add attorney bios and case results to the ChatGPT-cited pages.

A SERVICE BUILT AROUND YOUR SEARCH INVESTMENT

We set it up. We monitor it. We tell you what to do next.

We built our own software to do the tracking behind the scenes, but you don’t have another platform to learn.

We install the tracking, connect the data, monitor your search activity, and review what we find every month.

Then we tell you what matters.

  • What’s producing leads.
  • What’s already branded demand.
  • Where you’re losing potential customers.
  • What needs fixing.
  • What to do next.

WHAT WE FIND

The answers your SEO vendor’s report doesn’t give you.

01 · SEARCH → LEAD

Which searches are producing leads?

We trace leads back to the searches and pages that brought them in.

Branded search
Leads from people searching for your company or brand.
Non-branded search
Leads from people searching for a service, problem, or solution.

That distinction helps you see what your search investment is actually creating versus what it is simply capturing.

02 · LEAD → CUSTOMER

Which leads are producing value?

We look beyond traffic and lead volume to see which search activity is producing valuable opportunities.

03 · WHERE LEADS ARE LOST

Where are potential customers dropping off?

We follow the journey from search to page to form to lead and identify where people disappear.

04 · WHY THEY DON’T CONVERT

What’s getting in the way?

We use heatmaps and session recordings to understand what visitors do, where they hesitate, and what may be stopping them from converting.

05 · DID THE FIX WORK?

Did the change actually help?

We measure performance before and after changes so you can see whether the fix made a difference.

06 · WHAT TO DO NEXT

What should your SEO vendor do about it?

We turn what we find into clear recommendations you can take to your vendor.

YOUR MONTHLY REPORT

No dashboard to learn. Just answers.

Every month, we review your search investment and report back on:

Leads from search
How many leads came through search.
Branded search leads
How many came from people already searching for your company or brand.
Non-branded search leads
How many came from people searching for what you sell.
Searches producing leads
Which searches and pages are generating opportunities.
Funnel leaks
Where potential customers are dropping out.
Form drop-off
Where people start but don’t finish.
Before and after
What happened after a change.
What to do next
The actions we recommend taking to improve performance.

HOW IT WORKS

We do the work. You get the answers.

  1. 01

    Set up

    We install the tracking and connect the data we need to follow your search investment.

  2. 02

    Monitor

    Our software continuously tracks searches, pages, visits, forms, and leads.

  3. 03

    Review

    Every month, our team reviews what happened, looking for leaks, opportunities, and changes that matter.

  4. 04

    Advise

    We give you a plain-English report with our findings and recommendations for what to do next.

AN INDEPENDENT VIEW

Your SEO vendor tells you what they did. We show you what happened.

Your vendor’s report tells you about the work they completed.

We look at the other side of the equation:

  • What produced leads.
  • How many came from branded search.
  • Where potential customers were lost.
  • What changed.
  • What should happen next.

You can take those findings straight into your next vendor meeting.

FOR BUSINESSES SPENDING $10K+ A MONTH ON SEO

If you’re spending heavily on search, you should know what it’s producing.

The Search Investment Monitor gives you an independent view of your search investment, without giving you another platform to manage.

We do the tracking. We do the analysis. We give you the advice.

Ready to see what your search investment is producing? Stop guessing. Start seeing the evidence.

View the sample report

SEE THE REPORT

See exactly what you’d get every month.

See an example report for a high-value service business, including branded and non-branded search leads, funnel leaks, findings, and recommendations.

No setup. No sales call. Just the report.

Reviewed by our team. Back within days.