Paying for SEO
Paying for SEO
Get the free book
Paying for SEO — the free book
The free book

The complete guide to buying SEO.

25 chapters covering the decisions SEO buyers actually have to make, from deciding whether to invest, to hiring a vendor, contracts, managing the relationship, measuring performance, and knowing when to move on.

Written for the person signing the invoice. No SEO knowledge required.

Get the free book

THE FREE BOOK

Get the free book

The book comes with the free course — sign up and it’s yours to download. No cost, no catch.

We check every sign-up. This course is for business owners paying for SEO, not the agencies and consultants selling it.

Free forever. No credit card. Unsubscribe in one click.

Free forever. No credit card.
Sections
7
Chapters
25
Price
Free
Written for
The invoice signer

WHAT’S INSIDE

From deciding to invest to knowing when to move on.

A practical guide to buying and managing SEO without becoming an SEO expert. Open a section to see its chapters.

I

Start Here

2 chapters
  1. 1The Problem This Book Solves
  2. 2Why This Framework Works (And Why I Built It)
II

Investing in SEO

4 chapters
  1. 3Why SEO Deserves a Place on the Balance Sheet
  2. 4The Math Formula That Confirms If SEO Is Worth Investing In
  3. 5But Is AI Search Making SEO Dead?
  4. 6How CMOs Get Stakeholder Buy-In for SEO
III

Hiring an SEO Vendor

4 chapters
  1. 7Where to Find SEO Vendors That Are Actually Good
  2. 8How to Hire an SEO Vendor Without Getting Burned
  3. 9The Red Flags That Tell You an SEO Vendor Will Waste Your Money
  4. 10The Questions to Ask Before You Hire Any SEO Vendor
IV

SEO Vendor Contracts

1 chapter
  1. 11How to Read an SEO Contract So It Protects You, Not Them
V

Managing Your SEO Vendor

6 chapters
  1. 12The 3 Fillable Workbooks Your SEO Vendor Should Deliver Every Month
  2. 13How to Run the Monthly Meeting That Makes Your SEO Vendor Perform
  3. 14The Exact Questions to Ask Your SEO Vendor Every Month
  4. 15How to Get Your Expertise Into the Content Your SEO Vendor Writes
  5. 16What SEO Progress Actually Looks Like Month by Month
  6. 17The One-Page SEO Accountability Plan
VI

Holding Your SEO Vendor Accountable

4 chapters
  1. 18The 3 Fillable Workbooks That Hold Your SEO Vendor Accountable
  2. 19How to Use AI to Verify Everything Your SEO Vendor Tells You
  3. 20What to Do When Your SEO Vendor Says One Thing and Does Another
  4. 21How to Fix a Broken SEO Vendor Relationship Without Starting Over
VII

When It’s Time to Move On

4 chapters
  1. 22The Signs Your SEO Vendor Relationship Is Beyond Repair
  2. 23Stay or Go: How to Make the SEO Vendor Decision With Data
  3. 24How to Fire Your SEO Vendor Without Losing Everything
  4. 25What to Do Next
Get the free book

THE FREE BOOK

Get the free book

The book comes with the free course — sign up and it’s yours to download. No cost, no catch.

We check every sign-up. This course is for business owners paying for SEO, not the agencies and consultants selling it.

Free forever. No credit card. Unsubscribe in one click.

Free forever. No credit card.

ALREADY HAVE AN SEO VENDOR?

The free course puts the management system into practice.

Six short videos and four practical workbooks to help you manage your vendor, hold them accountable, and steer the work toward results.

Start the free course