Every SEO tool and course on the market was built for the people who do SEO. This is the first resource built for the people who pay for it.
Paying For SEO was created by Davey Hennessy for one reason. Business owners spend thousands of dollars a month on SEO and have no way to tell if it's working.
The invoices show up every month. The reports are full of jargon. And when you ask your vendor if things are on track, you get a vague answer about keyword rankings and domain authority that doesn't mean anything to someone running a business.
I've spent years working with business owners who invest in SEO. And I kept seeing the same problems. Good businesses hiring the wrong agencies. Signing contracts that protect the vendor, not the client. Receiving reports they can't read. Paying for months of work they can't verify. And having no system for managing the relationship or knowing when to walk away.
Paying For SEO exists to fix that.
What We Do
We give business owners the tools, templates, and knowledge to manage their SEO investment with confidence. Not to do SEO themselves. To manage the people they pay to do it.
Free templates and workbooks. Ready-to-use documents that track your vendor's deliverables, structure your monthly meetings, review your contracts, and measure whether the investment is paying for itself.
Free video course. Three short videos that walk you through the SEO vendor management system step by step. Watch them in the time it takes to drink a coffee.
Free SEO Buyers Group. A community on Skool for business owners managing SEO vendors. Ask questions, share wins, and get real answers from people spending real money on SEO.
The SEO Vendor Guide. A comprehensive, free content hub covering every stage of the SEO vendor lifecycle. From deciding whether to invest, through hiring and contracts, to managing the relationship, measuring performance, and knowing when to fire.
Who This Is For
Paying For SEO is for business owners who spend money on SEO but don't do SEO.
You're smart. You're capable. You run a real business. But SEO isn't your expertise and it doesn't need to be. What you need is a system for holding your vendor accountable, tracking their work, reading their reports, and knowing whether the investment is generating a return.
If you're spending $5,000 or more per month on SEO, everything here was built for you.
Who This Is NOT For
This site is not for SEO professionals, digital marketers, or agency owners looking to learn SEO tactics. There are hundreds of resources for that.
This is for the person writing the check.
About Davey Hennessy
Davey Hennessy is the founder of Paying For SEO. After years of watching business owners struggle with SEO vendor relationships, he built the resource he wished existed. A straightforward, jargon-free system that gives the buyer of SEO the same tools and knowledge the seller has always had.
Contact Davey at .
Editorial Standards
All content on Paying For SEO is written to help business owners make informed decisions about their SEO investment. We do not accept payment from SEO agencies for reviews, recommendations, or placement. Our guides, templates, and tools are free and independent.
When we reference data or studies, we cite our sources. When we share opinions, we make clear they are opinions based on experience working with business owners in this space.
We are committed to accuracy, honesty, and practical value in everything we publish.
Contact
Have a question, suggestion, or want to get in touch?
Email .
Paying For SEO
Block 2, Lot 10, Phase 2 A, Bonaventure Street
Village of St Jude, Brgy. Mayao
Lucena City, Philippines